SAN DIEGO’S NORTH COAST DISCOVERY MAP IS A PUBLICATION DEDICATED TO PROMOTING ONLY THOSE BUSINESSES ALONG HIGHWAY 101 THAT ARE INDEPENDENTLY OWNED AND OPERATED BY LOCALS.

We hope you find this blog helpful in your planning to visit here, or while visiting. You should know that there will never be a chain or big-box store partnering with this guide. This guide is built by locals, for your benefit in search of the “California Dream”. We know you can go to Denny’s or Starbucks back in your hometown, and that’s not what you came here to experience. The Southern California spirit is alive, and we want to keep it alive by sharing it with those looking for it! You can be assured that the businesses, events and facilities we recommend on “Cruisin’ Highway 101″ are where we shop and eat and send our friends and family! Please, enjoy your stay, talk to the locals (we’re all pretty friendly!), and send us your thoughts, comments and suggestions on how we can make your next visit even better! [ Bertrands@Discoverymap.com ]
Think Globally : Buy Locally!!!

San Diego County Route S21 is a south-north running road serving the coastal communities of northern San Diego County, running from San Diego in the south to Oceanside in the north. The route is signed in many places as “Historic Route 101″ with the official Historic U.S. 101 shields. S21 follows the prior alignment of U.S. Route 101 through this region. The route is also called “Coast Highway 101″ in some places as well. This route was originally designated in 1968 and is 24.74 miles long.
Route SummaryCounty Route S21 begins at Interstate 5 in the north of San Diego as Genesse Avenue. The road then travels north into Del Mar, where it is called “Camino Del Mar”. While in Del Mar the route passes both the historic Del Mar Racetrack and through the historic downtown of Del Mar. In Solana Beach the route moves closer to the coast. Along this stretch it is named “Highway 101″ and the city has signed the route along its length with faux U.S. Highway shields that resemble the official U.S. 101 shields in use today, along with the state issued Historic 101 shield. Further north in Encinitas, the route’s name becomes “Coast Highway 101″, also in homage to the old U.S. Route. In Carlsbad it becomes “Carlsbad Blvd”. The route is named “Coast Highway” in Oceanside, and comes to an end at Interstate 5 in Camp Pendleton.

The section of this road between La Costa and Palomar Airport Road was once known as the Carlsbad Freeway. The majority of the route from the Del Mar city limit to Coast Highway (formerly Hill Street) in Oceanside are signed as Historic U.S. 101 and is also an unsigned Business Route Interstate 5.

— “Find yourself “Cruisin’ Highway 101″ —

NEW VILLAGE ARTS IGNITES SEASON 8 WITH SAM SHEPARD’S “FOOL FOR LOVE”

EVER EXPERIENCED AN NVA OPENING NIGHT? WELL, WHAT ARE YOU WAITING FOR?

Please join us for Opening Night of New Village Arts’ explosive 8th Season! Meet and mingle with the director and cast after the performance in an exclusive party just for opening night patrons. Complimentary drinks and south-western food will be served!

FOOL FOR LOVE OPENING NIGHT
SATURDAY, OCT 4TH, 8PM
TICKETS $45 (TICKET PRICE INCLUDES FOOD & DRINKS)

More Show Info, Tickets & Showtimes
Reserve Tickets Online
Or Call Us @ 760.433.3245

Find New Village Arts Theatre at Discovery Map co-ordinates G-2

WANT THE BEST DEAL IN TOWN? PURCHASE A SEASON PASS AND JOIN US ALL SEASON LONG!

This season we are very proud to present plays by two of our favorite, Pulitzer Prize-winning authors, Sam Shepard and John Patrick Shanley; as well as the Regional Premiere of a 2007 Pulitzer Prize Finalist by Eisa Davis; a hilarious, surprisingly poignant play about growing up in San Diego by award-winning playwright Annie Weisman; and the return of our very first commissioned work by local playwrights Tom Zohar and Amy Chini. And that’s just the beginning!…

NEW FOR SEASON PASSHOLDERS THIS YEAR - CHOOSE YOUR SEATS FOR THE ENTIRE SEASON!

New Village Arts Season passes are on sale now.
Make sure you get one before all the great seats are taken!

3 EASY WAYS TO GET YOUR SEASON PASS…
1. Call the NVA box office now @ 760.433.3245
2. Use our new Online System to reserve your seat (click here)
3. Mail in the Season Pass form on your Season 8 brochure

PIRATES OR PRIVATEERS
122-FOOT WAR OF 1812 EDUCATIONAL TALL SHIP LYNX TO VISIT OCEANSIDE

Oceanside, CA: On October 22, 2008 – All law-abiding and loyal citizens are urged to be vigilant and alert to the presence on your coast of the Weatherly, fast, and heavily arm’d Clipper Schooner LYNX. The 122-foot square topsail schooner LYNX will be sailing into Oceanside on Wednesday, October 2 2, 2008 at 3 pm, join the flotilla as she fires from her main battery of 6-pounder carronades upon her grand entrance. Don’t miss this photo opportunity as we relive history.

The 122-foot square topsail schooner Lynx is an interpretation of a privateer or naval schooner from the War of 1812. She is fitted with period ordnance and flies pennants and flags from the 1812 era making her one of the first ships to defend our freedom. The Lynx crew wear period uniforms and operate the ship in keeping with the maritime traditions of early 19th Century America. Students and adults will recognize the War of 1812 as a significant element of American heritage and as a turning point in the development of our national identity. The Lynx Science program is where students will individually investigate and examine useful information to utilize in hands-on experiments. They will learn how water quality, food chains and weather are related and affect our natural balance. Students will also become aware of the importance of maintaining our ecological systems now and for future generations. The Early American history and science programs that are taught aboard Lynx meet California State Standards.

The Privateer Lynx was hired to train the cast and crew of the hit movie Pirates of the Caribbean.
The Privateer Lynx will be offering Educational Dockside Tours and Sailing Adventures October 22 - 30, 2008. Climb aboard and step back in time as you relive history. Join the crew and hoist the sails, steer the ship, fire the main battery of six-pounder carronades and experience first hand life aboard a traditional, square topsail schooner. Get ready to rumble as you and your kids take part in this unique, interactive sailing adventure.

Schedule:
Wednesday, October 22, 2008
Grand Arrival: 3 pm
Dockside Tours: 4 pm – 5 pm Free
Saturday & Sunday, October 25 - 26
Dockside Tours: 10 am – 1 pm Adults $5.00 (children 12 & under free)
Adventure Sail: 2 pm – 5 pm Adults $75.00 (children 12 & under $35.00)

Boarding at: Dolphin Dock Discovery Map co-ordinates F-2

Sail aboard the Privateer Lynx berths are available for incredible port-to-port passages.
King Harbor/Redondo Beach – Oceanside – October 21 - 22
Oceanside to San Diego – October 31

The LYNX operates under the auspices of the Lynx Educational Foundation a 501(c)(3) non-profit, organization, dedicated to hands-on educational programs that teach early American history. The Maritime challenges during the War of 1812 are taught aboard the American Privateer Lynx utilizing a comprehensive, interactive program designed to enrich personal achievement through teamwork and the discipline of sail training.

For reservations please call 866-446-5969
www.privateerlynx.org

To be unique in the “Funky” Leucadia district of Encinitas is a pre-requisite…and Kerrie Stewart’s “Paper Rose and Moon Mania Doggy Cafe” is/was certainly that.

But between current economics and a location not-quite-on Highway 101, conditions have proved too much for this one-of-a-kind shop.

“Sadly Paper Rose & Moon Mania Doggy Cafe has become a victim of the harsh economic times & is closing down. Our last day of trading will be Saturday October 18thwhich will also be a day of celebration, so please join us for the farewell party & some last minute special deals. In the meantime everything in the store is at our wholesale cost price, 50% off. We also have furnniture & fixtures for sale at rock bottom prices.A big warm thank you to all our regular customers, for all your support over the years. - Kerrie”

As one of few businesses located along Highway 101’s parallel Vulcan Avenue, it was a known struggle getting drive-by traffic. The very creative and well-appointed venue created by Kerrie and her staff, and the promotions they chose seemed to be having an effect on the amount of traffic, but it’s apparently proved too late. A shame for all of Leucadia’s redevelopment…and Encinitas as well. The Paper Rose is exactly what is needed along this historic corridor.

It is certainly worth a visit to see just how well a venue can be done!

Find Paper Rose & Moon Mania Doggy Cafe at Discovery Map co-ordinates F-11

Dixon Golf announced today that Carlsbad Golf Center in San Diego, CA has decided to “Get On The Green” and carry their 100% Eco-Friendly Earth golf balls.

Representatives from Dixon Golf were on hand at Carlsbad Golf Center’s 6th Annual Fall Demo Day Event this last Saturday, September 6th. It’s San Diego’s Largest Outdoor Demo Day Event with over 45 top vendors attending and special events like the Free Launch Monitor Contest, Free Video Swing & Putter Analysis, and Free Vendor Giveaways! Golfers attended this FREE event and were able to test all the latest offerings from the top manufacturers in the golf industry.

“Golfers now have an option to ‘play green’ while maintaining product performance,” said Susan Roll (below right), PGA & LPGA professional and co-owner of Carlsbad Golf Center. “We’re pleased to offer the Dixon Earth ball to our customers and have this environmentally friendly product in our pro shop.”

About Carlsbad Golf Center

The Carlsbad Golf Center in North San Diego County, California is a complete golf pro shop and practice facility with over 17 PGA & LPGA golf professionals working in the pro shop, clubfitting and instructing private and group lessons. The facility specializes in on-the-range custom clubfitting, offering demo clubs and fitting systems from 14 top brands with a FlightScope launch monitor. The 58-stall, lighted driving range also features two greens and a bunker and is the practice home to the North County Junior Golf Association and the Golf Academy of America San Diego campus.

One of just a handful of women-owned pro shops and practice facilities nationwide, co-owner Susan Roll has won numerous PGA & LPGA national, sectional and chapter awards for clubfitting and merchandising and serves as a retail panelist for the Golf Digest Hot List. The full-service pro shop, which also sells online at www.carlsbadgolfcenter.com features hundreds of brands and has been honored as a Golf World Magazine Best 100 Golf Shop 2007 & 2008 and as a Top 100 Range by Golf Range Magazine every year since 2003.
Find Carlsbad Golf Center at Discovery Map co-ordinates B-8

Farmers’ Market
Every Sunday
10:00 AM - 2:00 PM
Paul Ecke Central School

COME TO THE INTERSECTION OF TREMONT AND PIERVIEW WAY (Discovery Map co-ordinates C-2) FOR FOOD, FUN, ARTS & CRAFTS, ENTERTAINMENT FOR THE WHOLE FAMILY!!

For more information, visit the SUNSET MARKET web page!