SAN DIEGO’S NORTH COAST DISCOVERY MAP IS A PUBLICATION DEDICATED TO PROMOTING ONLY THOSE BUSINESSES ALONG HIGHWAY 101 THAT ARE INDEPENDENTLY OWNED AND OPERATED BY LOCALS.

We hope you find this blog helpful in your planning to visit here, or while visiting. You should know that there will never be a chain or big-box store partnering with this guide. This guide is built by locals, for your benefit in search of the “California Dream”. We know you can go to Denny’s or Starbucks back in your hometown, and that’s not what you came here to experience. The Southern California spirit is alive, and we want to keep it alive by sharing it with those looking for it! You can be assured that the businesses, events and facilities we recommend on “Cruisin’ Highway 101″ are where we shop and eat and send our friends and family! Please, enjoy your stay, talk to the locals (we’re all pretty friendly!), and send us your thoughts, comments and suggestions on how we can make your next visit even better! [ Bertrands@Discoverymap.com ]
Think Globally : Buy Locally!!!